Here's something nobody in this industry will say out loud: most founders don't have a strategy problem. They have a self-knowledge problem. They've been moving so fast, building so hard, surviving so long on instinct and adrenaline that they've completely lost the thread of why they started - and what kind of life they actually wanted this thing to build toward. So they hire consultants, more talent and agencies. And the consultants give them frameworks. And the frameworks make sense in a deck and fall apart by Thursday.

I know this because I've been the founder sitting across the table from those consultants, nodding along, knowing something was off but not able to say what. And I've been the person on the other side of the table - watching a founder perform confidence while quietly drowning in a business that had outgrown everything underneath it.

My name is Ting, I'm the founder of Yellow Rock House. And I want to tell you who I actually am - not the credential version, not the LinkedIn version - because if we're going to do serious work together, you should know exactly who you're dealing with.

I left a stable career in 2017 to co-found an AgTech startup that went on to be backed by IBM and private investors. We were building AI for farmers before AI was part of anyone's vocabulary. We raised money. We built a local Sydney and virtual remote team - years before the world was forced to figure out what that meant. I learned what it takes to build something from nothing, and I learned what it costs. Not just financially. In the body. In the nervous system. In the quiet moments at 2am when you're running the numbers again and wondering if you made the right call

In 2021, after that I built a content marketing agency in Sydney and LA. Launched Diplomatico Rum into the Australian market. Worked with LA-based A+ list celebrity brands, NASA Architects and Lamborghini in LA. A Sotheby's Real Estate team in California. Spent months inside a multi-million dollar firm in the US - restructured their team, rebuilt their offer, helped them land 6-figure clients. Coached a real estate agent in LA whose content consistently hit over a million views and landed a Netflix deal. Co-founded a contemporary art gallery that now runs programs at Basel Art Week.

I'm also a trained yin yoga and meditation teacher. A qigong practitioner. Someone who understands frequency, energy, and what it means to work from a place of genuine power rather than depletion. I say this not because it's an unusual credential to put on a business website - I say it because it's the thing that makes everything else work. The best strategic thinking doesn't come from grinding harder. It comes from a founder who is in their state of genius. My job is to create the conditions for that, not just hand you a 90-day plan and wish you luck.

Here's what I've noticed across every client, every industry, every timezone: the founders who are struggling are almost never struggling because they lack talent. They're struggling because the business was built around urgency instead of truth. Around what needed to happen next instead of what the whole thing was actually for. The structure was assembled in real-time, under pressure, by someone who was simultaneously the visionary, the operator, the salesperson, and the person keeping the lights on. And now the structure doesn't fit anymore. And neither does the story they've been telling about it.

Friends tell me I predict the right things. Clients tell me I name what they couldn't say themselves. I don't think this is magic. I think it's what happens when you've seen enough (behind the scenes) - enough companies, enough founders, enough patterns - that you stop being surprised by what's actually going on and start being able to just say it. Clearly. Without flinching. The north star for me is always the truth. Not the comfortable version of it. The actual thing.

I started building AI systems in 2017, long before it became something everyone had an opinion about. Which means I've had longer than most to understand both what it's capable of and where it quietly fails. The founders I work with are making decisions that will shape the next five to ten years of their company. No model can make those calls. What it can do is clear the noise so the founder can think more clearly. That's how I use it - as a tool that earns its place, not one that replaces the judgment at the centre of everything.

I'm bilingual - English, Cantonese and Mandarin. I operate across Sydney, Los Angeles, sometimes in Shanghai and Basel. I run Yellow Rock House with a small, brilliant team and I co-run a fine art gallery where I work with prominent cultural leaders on their next move. I think about brand equity and long-game positioning not just for my clients but for the artists and institutions I work alongside. Everything I do is connected by the same question: what does this need to become, and what has to happen first?

I don't take on many 1:1 clients at once. I can't - the work is too close, too specific, too much about actually understanding what's going on inside a business to do it at volume. What I offer is not a program. It's not a course. It's not a framework you implement alone after a few Zoom calls. It's someone who comes inside, sees what's there, tells you the truth about it, and then stays to help you build something better.

I won't tell you what to do. I'll help you understand what needs to happen - and then I'll do it with you. There's a difference. One leaves you with a document. The other leaves you with a different business.

Somewhere under the revenue targets and the team problems and the quarter that didn't go the way you planned - there's still the original vision. The reason you did this. The life it was supposed to build toward. Most people don't ask about that. I do. And I build everything around the answer.

If that sounds like what you need - let's talk.